Shop Name, Location, Types of Goods Sold: Peacock & Co / Long Beach, CA / Handmade and Botanical Wares
Tell us a little bit about how Peacock & Co came to be. I was working as a Manager for Barnes & Noble Booksellers for many years and one day I decided to leave the corporate world to pursue a career in Events. Shortly after leaving Barnes & Noble and working in the Wedding Industry, I met Kimberly Latham (Owner, Anneise) She had a shop and was working to bring fresh ideas and events to her neighborhood. We started working together on events. After working with Kimberly and spending a lot of time with her. It didn’t take long to realize that I wanted a shop of my own. I have always had a passion for Interiors. I started collecting pieces, taught myself Macrame and put together a plan. That was when Peacock & Co was born. Kimberly and I started talking about opening a shop together, and eventually decided that Peacock & Co should join Anneise in their 320 sq ft storefront. Kimberly and I are all about the Tiny Living movement and share a love for minimalism, so sharing a tiny shop was a no brainer. We have done so much to maximize our space and it works beautifully.
Describe your space. We are two brands in one space. One side is Peacock & Co and the other side is Anneise. We are split down the middle of the shop. Our space has a lot of warm tones, wood and plants. You won’t find any bold colors in the shop other than maybe black.
Do you have a favorite part of the shop + why? My favorite part of the shop is probably the exterior. It took my shop-mate and I a year to design our exterior. Being a shared shop, we wanted to be able to convey that without confusing people and while still being able to keep a minimal design and capturing both of our brand aesthetics. Waiting it out really helped me practice patience and having patience is crucial when you are a small business owner.
Where does your inspiration come from? My inspiration comes from botany, neutral tones and minimal design. Caroline Gomez is someone who inspires me a lot. She wears many hats from Art director, Designer to Photographer and she does it all so well. Her color palette is perfection and her photography has a beautiful simplicity. Music is also a huge inspiration. It guides my productivity a lot of the time, no matter what I am doing.
Tell us about some of your biggest achievements and challenges. I create a lot of the pieces that are carried in the shop. It can create a little pressure at times, but it also holds me accountable to constantly be creating and to stay on a timeline. But it definitely can be a challenge! My biggest achievement has been how much I have learned to use my hands to create. I love it when my customers ask me “Who made this?” and I get to say “ I did.”
Name 3 pieces that define you and your space. I can’t really narrow down 3 pieces that define me and my space but 3 things that define my work and my brand would be Plants, Natural Fibers and Wood.
Biggest splurge and your biggest steal: My biggest splurge for the shop has probably been all of the money I have spent on plants while learning about them. I have learned a lot! I only carry plants in the shop that I can keep alive, so you know you are getting some pretty easy going plant buddies. The biggest steal was probably all of our shelving fixtures which are mostly Ikea hacks and simple wood boxes that we spent a day making.
What are some of your go-to places when it comes to shopping for your space? One of my go-to places would have to be the hardware store. I spend a lot of time at the hardware store! I particularly love my local Ace Hardware store. It runs like a mom and pop shop and I love the staff!
Where do you see yourself in 5-10 years? I see myself designing more. Maybe some plant and landscape design but I would also love to design interiors. I hope to have a full design studio someday.
Any Advice? My advice to anyone starting out would be to start small. Don’t start your business getting yourself into debt. That’s the beauty of the times we are living in, there are so many platforms to pop-up and sell!