Becoming a #GIRLBOSS: Lesson 02

Last week I started this new mini-series that I felt tied in well with my usual Wednesday freelance posts. As I (or we, for those who have decided to join me) make our way through Sophia Amoruso’s #GIRLBOSS book, I thought I would share with you my thoughts on how she built her company and what we can learn from it as creatives + aspiring entrepreneurs. Last week I discussed the the importance of the fine details in order to set yourself apart amongst your competitors and paying attention to how your process is working for you and your business. And today we move forward with a lesson on obtaining dream clients…

As part of Sophia’s process of giving the customer more of what they wanted, she attended her first trade show in Las Vegas. She approached Jeffery Campbell’s booth, someone she wanted to work with, and was turned down pretty quickly. Not taking no for an answer, she showed them Nasty Gal’s website, so they could see what she was all about. Sophia’s “you don’t get what you don’t ask for” mentality played very much in her favor and now is one of Jeffery Campbell’s biggest clients.

After posting the first part of this series last week and receiving many comments + tweets, I am so happy to hear that you enjoyed the first part of my #GIRLBOSS series! Keep’em coming!