Tell us a little bit about how Little Barn Apothecary came to be. We both have a deep-rooted passion for holistic and organic lifestyle choices from the food we eat to the cleaning products we use inside our home. We decided we needed to change up our self-care routines too and started creating products for ourselves to use. After a few years of making products in our kitchen we decided to share our formulations with close friends and family, when we got responses for more and saw how much everyone enjoyed using them we took a leap and starting to create our brand. A few months in we left our career jobs, found our focus and have been hustling ever since. Joshua is a beauty and spa veteran with 17+ years of training and experience; Brad comes from more of a biology and mixed hospitality and marketing background. Together we blend our talents and make a pretty amazing team (not that we are biased or anything). We both bring a good bit of experience to the table, and where we are weak we experiment and learn. Day to day, we are constantly learning a new facet; whether it be product development and research or sales and business in general.
Describe your workspace. We worked out of our home based studio for the first 9 months of being in business and this past October we moved into a 1,200 sq ft. micro factory space in Atlanta in order to expand our production and fulfillment along with hiring two production assistants.
Can you give us a little insight into your creative process? Google, YouTube and late night pots of coffee have become dear friends of ours. We’ve taught ourselves everything, sure it made it more difficult and we had some mistakes along the way but that’s what has given us the passion and allowed us to mold our brand in to exactly what we want it to be. Fortunately we are now able to outsource some tasks if we don’t have the time to dedicate to it.
What does a typical day look like for you? Everyday for us is a whirlwind! We have grown from a local Atlanta brand to now having our products offered in 200+ boutiques and spas across the US with international distribution in Canada, Australia and Singapore. We are typically knee deep in production mode 3-4 days a week and take time each week to discuss as a team new product development and creative strategies for continuing to elevate our growth.
What are you currently working on? There is always a constant flow of new product development taking place – we have some really exciting launches happening in this Spring season!
Talk about one of your most treasured projects. We take all our inspiration from the earth around us and feed from the energies and healing powers of botanicals and plants. We believe our earth has given all the elements and tools we need to create and craft effective formulations. With the right chemistry simple formulations can become some of the most effective.
Share with us some of your biggest achievements and challenges. Our biggest challenges and achievements have been keeping up with demand. In the beginning phase of the brand we were shipping hundreds of units of products fast forward to today where we are shipping close to 5-6k products on average each week. We are always striving to refine and improve our operational efforts to enhance the customer experience and we now have the most amazing team (small, but mighty) in place to accomplish this.
Where do you see yourselves in the next 5-10 years? We are in the beginning stages of finding a location in Atlanta to open our first brick and mortar shop which we hope to see come to life this fall. We’re not taking any breaks, we are full steam ahead, 2015 was our first year and we are proud of what we accomplished, 2016 and beyond will be even better. We are humbled by the support and praise we receive, who would have thought, two guys, a kitchen, and a wild dream. We are honored to be able to share our products and make a positive impact on the beauty world!
Lastly, any life advice? We always encourage anyone who has a passion to follow it. Start small – work smart and hard.